ONLINE PHARMA RETAIL IS A PROMISING/UNPROMISING AVENUE: AN INDIAN CONTEXT
To consider the prescription of drugs through online retail is an opportunity or not for the end consumers in an Indian context. This paper described the
basic issues and challenges related to online pharma retail in the Indian context through case method. India is among the top six global pharmaceutical
producers in the world. The Indian vaccines are exported to 150 countries. India produces 40-70% of the World Health Organization (WHO) demand
for Diphtheria-Pertussis-Tetanus and Bacille Calmette-GuÃ©rin vaccine and 90% of measles vaccine. Sustained by the amazing success achieved by
consumer durables industry in the online space, pharma is the next big sector in India to target consumer online. The growth in the industry has
created a great opportunity for the online model for this business. India has now seen pharma players taking the e-commerce route with an intention
to offer a solution to a number of problems plaguing the retail pharmacy industry. Though online medicines look like a promising trend today, the
business is challenged by regulatory issues.
Keywords: Online pharmacy, Online pharma retail, Online medicines, E-pharma retailing.
Alamelu R, Cresenta Shakila Motha L, Amudha R, Badrinath V.
Pharmaceutical industry - Studious or spurious? - An Indian context.
Res J Pharm Biol Chem Sci 2015;6(5):847-53.
Dey S. Health Ministry Moots Online Sale of Drugs Regulator Works
on Guidelines. Available from: http://www.timesofindia.indiatimes.
com/india. [Last accessed on2015 May 30].
Dadha P. Indian Pharma Set to Target Consumer Online - Health Files.
Available from: http://www.health.economictimes.indiatimes.com/
Market Research Report: Pharmacy Retail Market in India; 2014.
Market Research Report: Pharmacy Retail Market in India 2013.
Ramesh B. Online Medicine Sales: Are you Aware? Available from:
accessed on 2015 Sep 03].
Sharma U. Online Pharmacies Revolution in the Making? Available
accessed on 2015 Sep 01].
Online Pharmacies: Why isnâ€™t there any Major Online Pharmacy in
India? Available from: https://www.quora.com/Online-Pharmacies/
Indian Pharmacist Association Opposes Online Sale of Medicines.
Available from: http://www.financialexpress.com/article/pharma/
[Last accessed on 2015 Jun 16].
A Step Forward to Enable Ecommerce Websites Sell Medicines Online.
Available from: http://www.yourstory.com/2015/06/ecommercemedicines-sale/.
[Last accessed on 2015 Jun 21].
How to Cite
The publication is licensed under CC By and is open access. Copyright is with author and allowed to retain publishing rights without restrictions.