CLOUD-BASED DATA ANALYTICS FRAMEWORK FOR MOBILE APP EVENT ANALYSIS
DOI:
https://doi.org/10.22159/ajpcr.2017.v10s1.19639Keywords:
Mobile Analytics, Mobile Metrics, Data Collection, Segmentation Analysis, Retention Analysis, Acquisition, Engagement, Retention, NilAbstract
Mobile analytics studies the behavior of end users of mobile applications and the mobile application itself. These mobile applications, being an important part of the various businesses products, need to be monitored and the usage patterns are to be analyzed. The data collected from these apps can help to drive important business strategies by identifying the usage patterns. Enriching the data with information available from other sources, like sales/service information, provides holistic view about the solution. Thus, here we aim at exploring some set of tools that give capabilities as event trailing with higher extraction of its linguistics. If the application is used worldwide, the data generated out of it is Big Data, which traditional systems cannot handle. We therefore propose a special framework for efficient data collection, storage and processing at Big Data scale on cloud platform.
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