THE USE OF SOCIAL MEDIA FOR PHARMACISTS’ PROFESSIONAL ACTIVITIES IN UNITED ARAB EMIRATES: A DESCRIPTIVE STUDY

  • OSAMA MOHAMED IBRAHIM Department of Pharmacy Practice and Pharmacotherapeutics, College of Pharmacy, University of Sharjah, Sharjah, United Arab Emirates. https://orcid.org/0000-0002-2868-039X
  • RANA IBRAHIM Department of Pharmacy Practice and Pharmacotherapeutics, College of Pharmacy, University of Sharjah, Sharjah, United Arab Emirates.
  • NOOR KIFAH AL-TAMEEMI Department of Pharmacy Practice and Pharmacotherapeutics, College of Pharmacy, University of Sharjah, Sharjah, United Arab Emirates.
  • KAREN RILEY Department of Pharmacotherapy and Translational Research, College of Pharmacy, University of Florida, Gainesville, USA.

Abstract

Objective: The aim of this study is to assess the perception of patients and pharmacists in the United Arab Emirates about social media uses in health-care delivery.


Methods: A cross-sectional survey was distributed among patients and pharmacists residing in Dubai, Sharjah and Abu Dhabi. Their perception of social media uses in delivering health-care services was evaluated by analyzing their attitude toward the benefits and associated risks of social media.


Results: The survey study had a total of 267 participants, including 150 patients and 117 pharmacists. Based on the results, 69.2% of the pharmacists agreed that social media, text message, or e-mail can be effectively used by them to improve patient communication. For patients, the study showed that the greatest percentage (77.3%, n=116) utilize both: Disease-related information and information on drugs. About 69.2% of pharmacists chose WhatsApp to be the most used platform, and 60.7% of patients prefer using Instagram as a health-care platform.


Conclusion: The use of professional development tools for social networking is likely to continue to evolve. Integrating social media with the practice of pharmacy and patient care will have a positive impact on achieving optimal patient care.

Keywords: Social media, Pharmacists, Medical information, UAE, Internet, Networking

Author Biographies

OSAMA MOHAMED IBRAHIM, Department of Pharmacy Practice and Pharmacotherapeutics, College of Pharmacy, University of Sharjah, Sharjah, United Arab Emirates.

1 Department of Pharmacy practice and Pharmacotherapeutics, College of pharmacy, University of Sharjah, Sharjah, United Arab Emirates
2 Department of Clinical Pharmacy, Faculty of Pharmacy, Cairo University, Egypt

RANA IBRAHIM, Department of Pharmacy Practice and Pharmacotherapeutics, College of Pharmacy, University of Sharjah, Sharjah, United Arab Emirates.

Department of Pharmacy practice and Pharmacotherapeutics, College of pharmacy, University of Sharjah, Sharjah, United Arab Emirates

KAREN RILEY, Department of Pharmacotherapy and Translational Research, College of Pharmacy, University of Florida, Gainesville, USA.

College of Pharmacy, University of Florida, Gainesville, USA

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IBRAHIM, O. M., R. IBRAHIM, N. K. AL-TAMEEMI, and K. RILEY. “THE USE OF SOCIAL MEDIA FOR PHARMACISTS’ PROFESSIONAL ACTIVITIES IN UNITED ARAB EMIRATES: A DESCRIPTIVE STUDY”. Asian Journal of Pharmaceutical and Clinical Research, Vol. 13, no. 7, June 2020, pp. 182-6, doi:10.22159/ajpcr.2020.v13i7.38196.
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