KNOWLEDGE, ATTITUDEAND PERCEPTIONOF INDIAN POPULATIONABOUT GENERICV/S BRANDEDMEDICINES:A WEB BASED STUDY
Adoption of generic medicines instead of branded medicines is one of the greatest options to reduce out of pocket expenditure on medicines. Generic medicines are similar in doses form, safety, strength, quality, route of administration and other characteristics of branded medicines. But mistrust on the product quality safety and pseudo perception is decreasing its popularity among common people.
The objective of current study is to evaluate Knowledge, Attitude and Perception of Indian Population about Generic v/s Branded Medicines.
It was a cross sectional prospective web-based questionnaire study. We used an application name Google form and link(https://forms.gle/RJA6XvPeJy6TXNzN9 ) was created. Total 537 participants took part in our study.19 questions related to knowledge, attitude and perception about generic versus branded medicines were asked in the questionnaire.
In our study 78.6 % participants had heard about generic medicines. 66.2% agreed that they understand the difference between both the medicines. 74.5% knew that there is price difference in both the medicines. According to only 22.1%of our study participants doctors preferred generic medicines and 37.7% thought that chemists preferred to sell generic medicines than branded ones. 40.4% knew that generic medicines are promoted by Indian government but surprisingly, 63.3% said that they are unaware of any government rules regarding this. 44.9 % didn't know about the type of drugs on their prescription. 54.8% preferred to buy generic medicines but interesting fact is that 74.3 % had not asked their doctors to prescribe generic medicines but 41.7 % believed that generic medicines should be promoted.
Results of our study revealed that poor knowledge, negative attitude and false perception regarding generic medicines are the main hindrance of sits acceptance by general population
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