BALANCING E-MARKETING MIX FOR ENSURING SUCCESS

  • Rajendrasingh Pardeshi

Abstract

Abstract


The 4 P's, product, price, place, and promotion, came about in a time where the internet wasn't around yet. However, this universal marketing mix plays a major role in today's internet marketing strategies.In this article researcher has tried to study the  traditional marketing mix with modern  mix for e-businesses.


Keywords: E-marketing, Marketing Mix, Digital era, marketing strategy, Internet

Keywords: E-marketing, Marketing mix, Digital era, Marketing strategy, Internet.
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How to Cite
Pardeshi, R. (2016). BALANCING E-MARKETING MIX FOR ENSURING SUCCESS. Innovare Journal of Business Management, 4(2), 1-3. Retrieved from https://innovareacademics.in/journals/index.php/ijbm/article/view/12044
Section
Review Article(s)