“BALANCING E-MARKETING MIX FOR ENSURING SUCCESS .”


Rajendrasingh Pardeshi

Abstract


Abstract

The 4 P's, product, price, place, and promotion, came about in a time where the internet wasn't around yet. However, this universal marketing mix plays a major role in today's internet marketing strategies.In this article researcher has tried to study the  traditional marketing mix with modern  mix for e-businesses.

Keywords: E-marketing, Marketing Mix, Digital era, marketing strategy, Internet


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About this article

Title

“BALANCING E-MARKETING MIX FOR ENSURING SUCCESS .”

Date

01-04-2016

Additional Links

Manuscript Submission

Journal

Innovare Journal of Business Management
Vol 4 Issue 2 2016 ( Apr- Jun) Page: 1-3

Online ISSN

2321-6816

Statistics

85 Views | 73 Downloads

Authors & Affiliations

Rajendrasingh Pardeshi


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