BALANCING E-MARKETING MIX FOR ENSURING SUCCESS
Keywords:E-marketing, Marketing mix, Digital era, Marketing strategy, Internet
The 4 P's, product, price, place, and promotion, came about in a time where the internet wasn't around yet. However, this universal marketing mix plays a major role in today's internet marketing strategies.In this article researcher has tried to study theÂ traditional marketing mix with modern Â mix for e-businesses.
Keywords: E-marketing, Marketing Mix, Digital era, marketing strategy, Internet