DESAI, P.; PATEL, N. THE ROLE OF PRINT ADVERTISING DURING PRODUCT RECALL CRISIS. Innovare Journal of Business Management, [S. l.], v. 2, n. 1, p. 1–6, 2014. Disponível em: https://innovareacademics.in/journals/index.php/ijbm/article/view/1060. Acesso em: 25 oct. 2021.