Desai, Pranav, and NARESH PATEL. “THE ROLE OF PRINT ADVERTISING DURING PRODUCT RECALL CRISIS”. Innovare Journal of Business Management 2, no. 1 (April 1, 2014): 1–6. Accessed December 5, 2024. https://innovareacademics.in/journals/index.php/ijbm/article/view/1060.