DEVELOPMENT OF THE FOOD SAFETY LABELLING TECHNIQUE FOR APPLIED BUSINESS IN THE VIETNAMESE RETAIL FOOD INDUSTRY
Objective: This paper proposed the design of Kim and McDonald food safety labeling circuit for managing and examining the effectiveness system and food safety risk management in the food industry.
Purpose: This study sought to examine whether differences exist in the food safety labeling practices across government policies between two major retail markets in Vietnam and whether differences exist in the retailerâ€™s own logotypes between two major retail markets in Vietnam.
Methods: Photography was used in an observational study conducted among two separate retail market chains, all located in Ho Chi Minh City, Vietnam. The study focused on identifying which fresh vegetable categories were labeled and thus used as cases in this study. In which ways are the applications of the developed Kim and McDonald food safety labeling circuit between two separate retail food markets similar and dissimilar being accounted for? The data were collected from a sample of two photographs. The results were analyzed by illustrating the government policy of Vietnamese Good Agricultural Practices (VietGAP) and the retailerâ€™s own logo.
Results: Both retail market chains show that the identified labels consist of both government standards and the retailerâ€™s own logo.
Conclusion: The use of the design of Kim and McDonald food safety labeling circuit contributes toward convincing consumers of the quality of products when applying the standards of VietGAP and its strict implementation to meet food safety standards. The purpose of this study is to evaluate how labelling is managed in Vietnamâ€™s retail food industry with a special focus on food in Ho Chi Minh City, Vietnam. Furthermore, This study focuses on the way retailers design and uses their labels to identify produce grown under VietGAP standards as well as to gain the consumerâ€™s trust that other retailers may learn from through this research. After a brief introduction and literature review, the methodology section is followed by result and discussion section ending with suggestions for the retail food sector.
2. Yan YK, Yazdanifard R. The concept of green marketing and green product development on consumer buying approach. Glob J Commer Manag Perspect 2014;3:33-8.
3. Sarkar AN. Organic farming, sustainable agriculture and green marketing for fostering green economy. J Agric Econ Dev 2015;4:105-12.
4. Pham M. Factors affecting strategies for sustainable development of Vietnams retail supply chain. Eur Acad Res 2017;5:797-810.
5. Zhou FF. The theory of green packaging design and its application. Appl Mech Mater 2014;635-7:248-52.
6. Marsh K, Bugusu B. Food packaging - Roles, materials, and environmental issues: Scientific status summary. J Food Sci 2007;72:3.
7. Ojo E, Mbohwa C, Akinlabi E. Green supply chain management in construction industries in South Africa and Nigeria. Int J Chem Environ Biol Sci 2014;2:2.
8. Frederick H, Elting J. Factors affecting green supply chain management in the New Zealand food and beverage sector. N Zeal Acad Manag 2010;2010;1-14.
9. Sekar C. Street food: A way out stratagem to achieve food security among low income urban clusters. Innovare J Food Sci 2016;4:1-9.
10. Igbokwe C, Akubor P, Mbaeyi-Nwaoha I. Effect of processing on the chemical composition, phytochemical contents and functional properties of yellow fleshed aerial yam (Dioscorea bulbifera) Flour. Innovare J Food Sci 2016;4:1-4.
11. Younis H, Sundarakani B, Vel P. The impact of implementing green supply chain management practices on corporate performance. Compet Rev 2016;26:216-45.
12. Olsson A, Lindh H, Bertoluci G. Packaging design in organic food supply chains - A case study in Sweden, in 18th International Conference on Engineering Design, 2011;3:264-73.
13. Huang X. Green supply chain management in manufacturing small and medium-sized enterprises: Perspective from chang chiang delta.University of Liverpool, 2013.
14. Min H, Galle WP. Green purchasing practices of US firms. Int J Oper Prod Manag 2001;21:1222-38.
15. Nguyen-Viet H, Tuyet-Hanh TT, Unger F, Dang-Xuan S, Grace D. Food safety in Vietnam: Where we are at and what we can learn from international experiences. Infect Dis Poverty 2017;6:39.
16. Martin C, Helen P. Building the resilient supply chain. Int J Logist Manag 2008;15:1-14.
17. Joshi Y, Rahman Z. Factors Affecting Green Purchase Behaviour and Future Research Directions. Holy Spirit Univ Kaslik 2015;3:1-2.
18. Deloitte Vietnam, â€œVietnam Highlights 2017 Investing in Vietnam, Approaching the World. Hanoi; 2017.
19. Khoi NV, Dung VA, Nga NQ. R and D investment of Japanese multinational corporations in Vietnam through green supply chain: The case of Ajinomoto. J Sustain Sci Manag 2016;11:43-52.
20. BostrÃ¶m M, Klintman M. Green labels and other eco-standards: A definition. Eco-Stand Prod Label Green Consum 2008;2000:27-32.
21. BostrÃ¶m M, Klintman M. Green labels and other eco-standards: A definition. Eco-Stand Prod Label Green Consum 2008;2000:27-32.
22. International Trade Centre. Packaging for Organic Foods. Switzerland: International Trade Centre; 2012.
23. Dries MA. Vietnam GVN Revised Decree on Goods Labeling; 2017. p. 1-46.
24. Thai NT, Pensupar K. Factors affecting consumersâ€™ decision to purchase vietgap vegetables in Hanoi, Vietnam. Acad For a 2015;24:54-64.
25. Johansson G. Success Factors for Integration of Ecodesign in Product Development Ã A Review of State-of-the-Art Frame of Reference : Factors Affecting the Success of Product Development. Environmental Management Heal; 2002.
26. Zhou Y, ThÃ¸gersen J, Ruan Y, Huang G. The moderating role of human values in planned behavior: The case of Chinese consumers Ã¢â‚¬TM intention to buy organic food. J Consum Mark 2013;30:335-44.
27. Lakshmimeera B, Palanisamy C. A conceptual framework on green supply chain management practices. Ind Eng Lett 2013;10:42-52.
28. Zhu Q, Sarkis J, Hung K. Confirmation of a measurement model for green supply chain management practices implementation. Int J Prod Econ 2008;111:261-273.
29. Younis H. Corporate Performance The Impact of Implementing Green Supply Chain Management Practices on Corporate Performance. Woolongong: University of Woolongong; 2016.
30. BendekoviÄ‡ J, Naletina D, Nola I. Food Safety and Food Quality in the Supply Chain. Zagreb, Croatia; 2015. p. 1-13.
31. WTO. Ordinance on Food Hygiene and Safety. Available: https://www.wto.org/english/thewto_e/acc_e/vnm_e/WTACCVNM33A2_LEG_1.pdf. [Last accessed on 2017 Nov 21].
32. Auler DP, Teixeira R, Nardi V. Food safety as a field in supply chain management studies: A systematic literature review. Int Food Agribus Manag Rev 2017;20:99-112.
33. IFOAM. â€œEuropean Organic Regulations (EC) No 834/2007, 889/2008 and 1235/2008 - An Evaluation of the First 3 Years Looking for Further Development; 2012. p. 56.
34. Keirin Association. Study on Strengthening Food Standards and The Certification System in the Socialist Republic of Vietnam Study Report. Japan; 2006.
35. Chan K. Manual on Good Agricultural Practices (GAP); 2016.
36. Sperling D. Food law, ethics, and food safety regulation: Roles, justifications, and expected limits. J Agric Environ Ethics 2010;23:267-78.
37. Darnall N, Jolley GJ, Handfield R. Environmental management systems and green supply chain management: Complements for sustainability? Bus Strateg Environ 2008;17:30-45.
38. Hervani AA, Helms MM, Sarkis J. Performance measurement for green supply chain management. Benchmarking: Int J 2005;12:330-53.
39. Choong CK, Chew BC, Syaiful M, Abdul R. Implementation of Green Supply Chain Management for Production : A Case Study in Sony (Malaysia) Sdn. Implement Green Supply Chain Management Product. A Case Study Sony Sdn. Bhd; 2003.
40. Tundys AR. Construction of green supply chain for organic products. J Clean Prod 2015;8:56-72.
41. Negi NA, Green and sustainable supply chain management practices- a study of Wal-Mart. Emerg Bus Sustain 2016;7:141-57.
42. Laarij S. Green Supply Chain Management Practices and Firm Performance. Turku: University of Turku; 2016.