THE EFFECT OF MUSIC ON COGNITIVE CONTROL AMONG MEDIA MULTITASKERS

Authors

DOI:

https://doi.org/10.22159/ijoe.2022v10i1.43672

Keywords:

media multitasking, cognitive control, music, Stroop

Abstract

The objective was to understand the performance differences of heavy and light media multitaskers. Further, the differences across media multitasking groups when the subjects are performing a cognitive task in the presence of music were studied to understand the role of music in cognitive performance in terms of cognitive control. A sample of 300 girl students from the Government schools of Chandigarh in the age range of 14-18 years (mean age= 15.7 years) was taken for the purpose. The media multitasking questionnaire (Ophir et al., 2009) and the Stroop task (Stroop, 1935) were used. The two media multitasking groups, viz., heavy and light media multitaskers, significantly differed from each other. Media multitasking and cognitive control were found to be linked and the role of music indicated facilitating trend for performance. Studies conclude high levels of media multitasking result in poor cognitive performance in terms of cognitive control and music plays a facilitative role for such media multitasker’s cognitive control.

Downloads

Download data is not yet available.

References

Cain, M. S., & Mitroff, S. R. (2011). Distractor filtering in media multitaskers. Perception, 40(10), 1183–1192. https://doi.org/10.1068/p7017

Cassidy, G., & MacDonald, R. A. R. (2007). The effect of background music and background noise on the task performance of introverts and extroverts. Psychology of Music, 35(3), 517–537. https://doi.org/10.1177/0305735607076444

Chhabra, H. K., & Sharma, A. (2012). The role of musical rhythm in mindfulness related performance for different levels of anxiety. Personality study and group behaviour, 31, 113–122.

David, P., Xu, L., Srivastava, J., & Kim, J. H. (2013). Media multitasking between two conversational tasks. Computers in Human Behavior, 29(4), 1657–1663. https://doi.org/10.1016/j.chb.2013.01.052

Foehr, U. G. (2006). Media multitasking among American youth: Prevalence, predictors and pairings [Kaiser Family Foundation report]. Kaiser Family Foundation.

Furnham, A., & Allass, K. (1999). The influence of musical distraction of varying complexity on the cognitive performance of extroverts and introverts. European Journal of Personality, 13(1), 27–38. https://doi.org/10.1002/(SICI)1099-0984(199901/02)13:1<27::AID-PER318>3.0.CO;2-R

Jeong, S. J., & Fishbein, M. (2007). Predictors of multitasking with media: Media factors and audience factors. Media Psychology, 10(3), 364–384. https://doi.org/10.1080/15213260701532948

Kahneman, D. (1973). Attention and effort. Prentice Hall.

Kang, E., & Lakshmanan, A. (2017). Role of executive attention in consumer learning with background music. Journal of Consumer Psychology, 27(1), 35–48. https://doi.org/10.1016/j.jcps.2016.03.003

Ma, J., Liu, C., Zhong, X., Wang, L., & Chen, X. (2014). Emotional body-word conflict evokes enhanced N450 and slow potential. PLOS ONE, 9(5), e95198. https://doi.org/10.1371/journal.pone.0095198

Ophir, E., Nass, C., & Wagner, A. D. (2009). Cognitive control in media multitaskers. Proceedings of the National Academy of Sciences of the United States of America, 106(37), 15583–15587. https://doi.org/10.1073/pnas.0903620106

Pilotta, J. J., & Schultz, D. (2005). Simultaneous media experience and synesthesia. Journal of Advertising Research, 45(1), 19–26. https://doi.org/10.1017/S0021849905050087

Rideout, V. J., Foehr, U. G., & Roberts, D. F. (2010). Generation M2: Media in the lives of 8–18-year olds. Retrieved from Kaiser Family Foundation website. http://www.kff.org/entmedia/mh012010pkg.cfm

Sanbonmatsu, D. M., Strayer, D. L., Medeiros-Ward, N., & Watson, J. M. (2013). Who multitasks and why? Multitasking ability, perceived multitasking ability, impulsivity, and sensation seeking. PLOS ONE, 8(1), e54402. https://doi.org/10.1371/journal.pone.0054402

Schellenberg, E. G. (2015). Music and non-musical abilities. Annals of the New York Academy of Sciences, 1–36. https://doi.org/10.1093/acprof:oso/9780198744443.003.0008

Shih, Y. N., Huang, R. H., & Chiang, H. S. (2009). Correlation between work concentration level and background music: A pilot study. Work, 33(3), 329–333. https://doi.org/10.3233/WOR-2009-0880

Shih, Y. N., Huang, R. H., & Chiang, H. Y. (2012). Background music: Effects on attention performance. Work, 42(4), 573–578. https://doi.org/10.3233/WOR-2012-1410

Stroop, J. R. (1935). Studies of interference in serial verbal reactions. Journal of Experimental Psychology, 18(6), 643–662. https://doi.org/10.1037/h0054651

Thompson, W. F., Schellenberg, E. G., & Husain, G. (2001). Arousal, mood, and the Mozart effect. Psychological Science, 12(3), 248–251. https://doi.org/10.1111/1467-9280.00345

Vega, V. (2009). Report from a research seminar. Seminar on the impacts of media multitasking on children’s learning and development. Stanford University.

Published

26-11-2021

How to Cite

Parveen, H. (2021). THE EFFECT OF MUSIC ON COGNITIVE CONTROL AMONG MEDIA MULTITASKERS. Innovare Journal of Education, 10(2), 1–3. https://doi.org/10.22159/ijoe.2022v10i1.43672

Issue

Section

Research Article(s)