THE EFFECT OF GOVERNMENTAL LAWS AND PHARMACEUTICAL ETHICS ON BUILDING A DISTINCTIVE RELATIONSHIP BETWEEN PHARMACISTS AND THEIR CUSTOMERS

  • Maysoon Alhuwaitat Jordanian pharmacist association

Abstract

Abstract


Objective: This study aimed at to find the effect of (governmental laws and pharmaceutical ethics) on building a distinctive relationship between pharmacists and their customers “from the perspective of pharmacists” in jordan, through the customers perceived value and their satisfaction.


Methods: This study is a descriptive and analytical one. A self-administrated questionnaire was distributed to a convenience sample of 110 pharmacists working in private pharmacies, to measure the effect of governmental laws and pharmaceutical ethics on building a distinctive relationship with customers.


Results: It was found a significant effect at the level of (α = 0.05) (a = 0.05) for governmental laws and pharmaceutical ethics in building a distinctive relationship between pharmacists and their customers “from the perspective of pharmacists”. There is a statically significant effect, for the governmental laws and pharmaceutical ethics, and some dimensions (application of laws and regulations and ethical standards) on the customers’ perceived value and satisfaction.


Conclusion: Based on the results of this research, there should be an effort by the government and private institutions responsible for the pharmacy profession to contribute to build a distinctive relationship between pharmacies and their customers, especially as they show effect on the perceived value and satisfaction of customers.

Keywords: Governmental laws, pharmaceutical ethics, customer-perceived value, customers’ satisfaction, Jordan.

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How to Cite
Alhuwaitat, M. “THE EFFECT OF GOVERNMENTAL LAWS AND PHARMACEUTICAL ETHICS ON BUILDING A DISTINCTIVE RELATIONSHIP BETWEEN PHARMACISTS AND THEIR CUSTOMERS”. International Journal of Pharmacy and Pharmaceutical Sciences, Vol. 12, no. 11, Sept. 2020, https://innovareacademics.in/journals/index.php/ijpps/article/view/38908.
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Original Article(s)