ASSESING THE ROLE OF MEDIA IN ECONOMIC DEVELOPMENT OF THE COMMUNITY: THE CASE OF THE SOUTH RADIO AND TELEVISION AGENCY, BONGA BRANCH IN DECHA WOREDA, SOUTHERN ETHIOPIA

Authors

  • WOGAYEHU BELACHEW BEKELE Lecturer, Ekiti State University, Ado-Ekiti, Nigeria Faculty of Arts Department of History and International Studies

DOI:

https://doi.org/10.22159/ijss.2021.v9i5.41864

Keywords:

Bonga branch, Community, Economic development, Ethnic language, Radio station

Abstract

This study investigates the role of media in economic development of community in the case of South Radio and Television Agency Bonga branch Radio in Decha woreda, Kafa Zone in southern Ethiopia. The study has attempted to address the contribution of media in changing the audience’s knowledge, attitude, and practices in the community’s economic activities. In this study to address the objectives, a researcher applied mixed research approaches and descriptive design. Both primary and secondary data were used in the study and analyzed through qualitative and quantitative methods. To investigate information about the intended objective of the study, the data were collected through questionnaires, key informant interviews and focus group discussions. To determine the sample size for the study, multi-stage sampling technique was employed. Three Kebeles were selected purposively and 106 respondents participated in the study. The general finding of the study shows that Bonga branch radio has been influencing the behavior (attitude, knowledge and practice) of the community in their agricultural productivity, income generation, job creation and saving culture in its information transmits both in news and program formats in the community’s ethnic language. Even though, the media is playing its role in the community’s development, different challenges have been identified. Finally, the researcher tried to forward the recommendations; the local government should support the media, the media management should arrange training for the journalists and technician of the radio station and should take improving measures of transmission coverage of the radio station.

References

Lang W 2001. Mass media and National development. Washingtone D.C.: S.university press.

David S. Radios’ impact on public spending. JQED. 2004:1-39.

SRTA. South Radio and Televission Agency 10th year anniversary. Hawassa: SRTA; 2016.

Servaes J. Participatory communication perspective in Africa. Cresskill: Hamptone Press; 1996.

Melkote S, Steves H 2001. Communication for Development in the third world:theory and pracitce from 1950’s to 1990’s. Londone. Sage Publications.

Moemeka A 1994. Communication for Development:A new disciplinary perspective. New York: Albany and N.Y state university press.

Servaes J. Communication for development: one world,multiple cultures. Cresskill: Hamptone Press; 2002.

Mark W, Warnock K 2007. The role of communication in sustainable development. Londone. Sage Publications.

Moemeka A 1994. Radio strategies for community development:A critical analysis. New York: Albany and N.Y State University press.

Peter T 2004. Understanding the role of Media in economic development. Washingtone D.C.: S.university press.

Rodriguez C. Fissures in the Media, An international Study of Citzens Media. Cresskill: Hamptone press; 2001.

ZCTO. Kafa Zone Culture and Tourism office annual bulletin. Bonga: ZCTO; 2016.

Servaes J. Communication for development and social change. Cresskill: SAGE; 2008.

AMARC. The state of Broadcasting in Eastern Africa. Kigali: MG publisher; 1998.

Bank W. The power of Information in Development:evidence from a Newspaper Campaign to Reduce Capture. New York: World Bank; 2013.

Catalan D 2011. The role of Mass Media Communication in public health management. Washingtone D.C.: S.university press.

Dudley S 2011. Communication and development, Washington D.C: S.university press.

Everett R 1997. Communication theory. New York: Wall Street publication.

FAO. A report on communication for development. Rome: Food and Agriculture Organization; 1996.

GFMD. Media matters:perspectives on advancing governance and development. Global Forum for Media and Development; 2012. p. 70-119.

Helen M 2003. Servey of Ethiopian culture and media. http//www.sida. 57-89.

HOACBP. Promoting community radio in the Horn of Africa. Toronto: Oxfam; 2002.

Melkote S. Communication for Development in the theird world:theory and practice for empowermnt. 2nd ed. Londone: Sage publications; 1991.

Mesfin W. Community radio for social development: the case of Jimma community radio [MA thesis]. Arab association of urology; 2014.

Park W 2014. Media and fragile states. Londone. Sage Publications.

Salvatore B 2002. Information access,Income distirbution and the Environment Kuznets curve. New York: Albany and N.Y State University press.

Published

04-08-2021

How to Cite

BELACHEW BEKELE, W. (2021). ASSESING THE ROLE OF MEDIA IN ECONOMIC DEVELOPMENT OF THE COMMUNITY: THE CASE OF THE SOUTH RADIO AND TELEVISION AGENCY, BONGA BRANCH IN DECHA WOREDA, SOUTHERN ETHIOPIA. Innovare Journal of Social Sciences, 9(5), 5–13. https://doi.org/10.22159/ijss.2021.v9i5.41864

Issue

Section

Review Article(s)