The Antecedents and Consequences of e-Health Literacy in the Pharmaceutical industry: An Agenda for Future Research

  • Zulhamri Abdullah Universiti Putra Malaysia
  • K.Y.S. Putri Universitas Negeri Jakarta
  • S. Bekti Istiyanto Universitas Jenderal Soedirman


As a promising area in the healthcare research, electronic health (e-health) has received more research attention recently. The purpose of this paper is to develop and validate a proposed conceptual framework on digital health literacy. This conceptual framework is planned as a guide for future studies to use and validated as a foundation for quantitative studies to investigate the e-Health Literacy as perceived by citizens in Asia amid the outback of the world’s high-risk pandemic crisis such as Coronavirus (Covid19). This conceptual analysis applied Technology Acceptance Model as a basis to develop the antecedents of healthy lifestyle among the citizens of Asian countries. This conceptual paper proposed that Information quality, system quality and services quality will affect the citizens’ perceived ease of use and their perceived usefulness which can affect their intention to use e-health and consequently results to healthy lifestyle among the citizens. This conceptual paper submitted research hypotheses that will be a basis for future researches in Asia and if the framework is validated, recommendations will be offered to various stakeholders on how to improve healthy lifestyle in Asia. Specifically, the proposed conceptual framework if validated will help policy makers to offer positive policy procedure for the improvement of thriving healthcare industries in Asia.

Keywords: healthy lifestyle, Technology Acceptance Model, Information quality, COVID-19, e-health


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Abdullah, Z., Putri, K., & Istiyanto, S. B. (2020). The Antecedents and Consequences of e-Health Literacy in the Pharmaceutical industry: An Agenda for Future Research. International Journal of Applied Pharmaceutics, 12(6). Retrieved from
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