SERVOQUAL ANALYSIS OF TOURISM IN INDIA
Globally, the travel, tourism and hospitality industry is one of the largest service industries in terms of revenue generation and foreign exchange earnings, contributing over 9% to global GDP. It is also one of the largest employment generators in the world. An estimated 235 million people work directly or in related sectors, accounting for more than 8% of global employment. Travel, tourism and hospitality industry is an integral part of the economy. The sector accounts for around 8.0% of India's GDP. It is a significant employment generator and a substantial contributor towards foreign exchange earnings of the country. India's share in the global travel and tourism industry (in terms of international tourism receipts) is around 1.2%; it however holds immense potential, given the country's rich history, and cultural and geographical diversity.It is an attempt to develop tourism in Shivamogga and to harness full potential of the industry; GoI has taken several measures from time to time. Formulation of the tourism policy and various initiatives to promote tourism infrastructure development and marketing and promotion activities.
2. Report (2004-05), Ministry of Tourism, Government of India, New Delhi.
3. Rudrabhasavaraj, M.N. (2004). Human Resource Management Manual, Himalaya Publishing House, Mumbai.
4. PTI Report, The Time of India, New Delhi, October 12, 1999, p.6.
5. UNI Report, The Times of India, New Delhi, May 28, 1998, p. 6.
6. UNI Report, Merged IA, AI will be ready in four monthsâ€, The Times of India, New Delhi, March 3, 2007, p. 15.
7. UNI Report, AI, AI merger with in 6 months, The Times of India, New Delhi, April 6, 2007, p. 18.
8. Economic Survey (2005-06), Ministry of Finance, Government of India, New Delhi, p. 156.
9. Seth, Pran Nath and Bhat, Sushma Seth (2004), An Introduction to Travel 7 tourism, Sterling Publishers Pvt. Ltd., New Delhi.
10. Sinha, P.C. (2004), Tourism Transport and Travel Management, Anmol Publications Pvt. Ltd., New Delhi.
11. Tourist Statistics, WTO (2004-05), Madrid, p. 28.
12. Raj Aparna (2004), The travel Industry â€“ Emerging Human Capital Attracting the Talent and Keeping it tooâ€, Study material for FDP, supplied by ITTM, Gwalior, pp. 133-134.