E-Commerce in India - with its whole bag of tricks


Amirtha Sundar, Sivakumar Vj

Abstract


Today, the market is bound with rapid growing technology with quick transformations and innovations in every field, because of stiff competition and increased customer expectations. The businesses use new strategies to sustain and expand their business. One such technology which is trending now is e-commerce. The power of e-commerce is it has no boundaries that business could be conducted throughout the world. This has made many business concerns to quickly adopt e-commerce. The motive of this paper is to provide an insight on e-commerce and primarily focused about the nature of Indian customers, their expectations and the areas to be taken care of to maintain its position and for further improvement. Review makes sure that e-commerce has created a strong pedestal in the minds of Indian customers. However, Indian consumers show disinclination towards e-commerce to some extent. In due course, with the better services and offers, the problems of logistics, online payment frauds being solved, the trust element created, the e-commerce can bring Indian consumers out of hesitation, resulting in successful e-commerce.

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About this article

Title

E-Commerce in India - with its whole bag of tricks

Date

01-04-2015

Additional Links

Manuscript Submission

Journal

Innovare Journal of Business Management
Vol 3 Issue 1 2015 ( Apr- Jun) Page: 1-6

Online ISSN

2321-6816

Statistics

530 Views | 311 Downloads

Authors & Affiliations

Amirtha Sundar
National Institute of Technology, Trichy
India

Sivakumar Vj
National Institute of Technology, Trichy
India


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