INFLUENCE OF ELECTRONIC MEDIA ON CHILDREN’S PERSONALITY DEVELOPMENT


Rashid Menhas

Abstract


In the present age world is becoming global village due to modern information and communication systems. The exchange of thoughts and feelings via the spoken or written word is of course, a strong force for group cohesiveness. In complex societies, the electronic media are strategic devices for maintaining (or changing) group identities and loyalties. Electronic media have pervasive influences and are powerful agents of personality development. Personality is conceptualized as a set of stable Knowledge, structures that individuals use to interpret event in their social world and to guide their behavior". The study was conducted in district Gujranwala in Pakistan to investigate the respondent’s perception regarding the impact of electronic media on children personality. Through multistage sampling technique, 120 respondents were selected. A structured interview schedule was used for the data collection. After collection of the data, appropriate statistical techniques were applied to draw conclusion. The results show that majority of the respondents agreed that electronic media play a vital role in the development of children's personality, attitudes and behaviour. However, due to the danger of access of children to vulgar, sex obsessed and violent movies, majority of respondents were in favour of negative impact of electronic media on the attitude of their children.


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About this article

Title

INFLUENCE OF ELECTRONIC MEDIA ON CHILDREN’S PERSONALITY DEVELOPMENT

Date

01-07-2014

Additional Links

Manuscript Submission

Journal

Innovare Journal of Social Sciences
Vol 2 Issue 3 2014 (July-September) Page: 12-14

Online ISSN

2347-5544

Statistics

1719 Views | 621 Downloads

Authors & Affiliations

Rashid Menhas
Pir Mehr Ali Shah Arid Agriculture University Rawalpindi, Pakistan
Pakistan


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