A STUDY ON SOCIO-PERSONAL AND PSYCHOLOGICAL CHARACTERISTICS OF BANANA GROWERS IN THANJAVUR DISTRICT
Objective: The study would reveal the socio economic profile of the banana growers which may be of great help to the extension workers in formulating different strategies.
Methods: The study was taken up in Thiruvidaimaruthur Taluk in Thanjavur district of Tamil Nadu. A sample size of 120 farmers cultivating banana formed the sample for the study. They were selected by using the proportionate random sampling technique. Fifteen socio-economic and psychological characteristics were selected.
Results: Majority of the respondents was middle aged and functionally literate and educated up to level primary. About fifty per cent of the respondents had medium farming experience. Majority of the respondents had medium experience in banana cultivation. Nearly half of the respondents had medium extension agency contact. About fifty per cent of the respondents possessed medium mass media exposure. Exactly one third of the respondents possessed medium scientific orientation. More than one fourth of the respondents had high economic motivation.
Conclusion: In social science, it is essential to analyze the profile characteristics of farmers, which would give a basic and clear picture about the background of the farmers. This would help in interpreting the data gathered in an effective way. It could be interpreted that the low level of information sources utilization of banana growers may be due to the lack of awareness and availability of the various information sources and failure of the sources providing various information regarding banana cultivation.
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